At the dawning of fashion in 1960 popular clothing was essentially unchanged from the 1950s. Not until the decade was well under way did one find distinctive differences manifesting themselves
Here is a sample of a dress offered to the masses by the large mailorder companies of Sears and Wards. The Fluid Silhouette stars for evening in the airiest and most feminine of fabrics, nylon chiffon. Softly draped bodice with billowy skirt worn over a bare-top, fully lined sheath which is, in fact, another dress. Back decolletage and zipper. French-contoured belt.
The Shape: Long and Mobile comes from Paris bearing those unmistakable couturier touches, intricate cut and superb detailing. Smooth-fitting, overblouse and box-pleated skirt copied in a textured rayon and silk. Fully lined overblouse zips in back
The historic record may classify 1960 as the most fashion conscious on both sides of the Atlantic. This would surpass its rivals of the trendy 1890s Edwardian and 1920s Flapper styles. Those two decades could not claim space in presidential election headlines as happened in 1960. Among headlines discussing/reporting United States presidential candidates, fashion was also a topic worthy of print. Controversy was fueled over the candidate’s wives’ wardrobes; including their taste, source; expenditures, and their rating among the international ‘best dressed.’
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How hemlines changed and the maxi vs the mini